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Age: 35

Hometown: Park City, Montana

Adam Gross is a financial planner with an eye for photography. His photography has been featured the Billings' Downtown Artwalk, and he's been able to cultivate that as a business while being a respected financial planner. 

You’re both a financial planner and a photographer. How did you wind up doing both of those seemingly disconnect things?

The key to achieve the best possible outcomes is to make a plan and be intentional. Whether that includes trying to get five people to look at the camera at the same time, or simultaneously trying to get one child through college, and another married, while the youngest needs braces, the focus and intentionality are similar. I seek the best possible outcomes and focus on the right questions.

What is your biggest professional challenge?

We all have those things that keep us up at night, and worries about money shouldn’t be one of them. My biggest challenge is painting a financial picture that fits my clients. The picture is not usually a huge pile of cash on which to sit. Rather, it’s the lifestyle and freedom of choice that the huge pile of cash can facilitate.

You shoot a lot of Montana landscapes in your photography.

What is your favorite subject to shoot and why? I love taking pictures of my wife and now, two little girls. (We just had another little girl on Jan. 2, 2018.) Taking photos of them reminds me of the moments we love most about life.

Is it hard to find time to do all the things you want?

There are certainly moments where I feel as if I’m running around like my hair is on fire, but my family really is priority No.1. Without them, what’s the point? Life has given me the opportunity to increase my capacity to prioritize.

What is your passion?

Loving others and being great at what I do.

What is your vision for Billings in the next 10 years?

Billings needs to be not just a good place to raise a family, start a business, or retire; it needs to be a great place to do those things. My mission is to set Billings area families up for financial success because then the whole community benefits from these families’ capacity to participate in and contribute to the growth of our city.

You have been active in the Billings NextGEN program: How have you helped keep young adults in Billings?

I hope that I’ve successfully encouraged those whom I’ve met and with whom I’ve developed relationships in NextGen to be the best business owners, the best employees, the best spouses, the best parents, and the best human beings they can be. No matter who you are or what you do, the rest of your life starts right now, so be the best in the world at one thing and create a buffer around it with your time, energy, money, and passion.

What word best describes you?


What is one thing you detest?


What’s one habit you’re passionate about?

I have a habit of asking a ton of questions. I believe by finding out what drives a person and what they really want, I can better help them achieve their goals.