A Billings nonprofit mental health and substance abuse service has turned to public access television to announce its expansion.
New Day Inc. has previously focused on serving children with serious emotional issues though daytime programs, outdoor therapy, an equine program and others.
This fall, it won approval to extend its services to adults, said Robert Ironmaker, business development program manger at New Day. He said they started the adult program from scratch and brought on new personnel. They have three licensed addiction counselors.
The need for substance abuse facilities overshadows the available space in Billings. The Rimrock Foundation, for example, told The Gazette in November that 160 people were on the waiting list for 20 open spots in its programs.
The New Day adult services include intensive outpatient treatment, continuing and after-care and access to the equine programs, Ironmaker said. And, like its youth services, New Day incorporates American Indian activities and traditions into its work when needed.
Montana Department of Public Health and Human Services spokesman Chuck Council said New Day is licensed as a mental health center, a resident chemical dependency facility, a therapeutic youth group home and an approved outpatient chemical dependency service.
New Day worked to spread the word about its adult programs during a November health care fair aimed at urban American Indians.
The organization also took its announcements to the air by producing a show for Community 7 Television in Billings. Ironmaker is one of the hosts.
“As of the first part of December, we started a show with Community 7 just to get the word out there," he said.
Ironmaker said it was part of a desire to enhance the organization's public notification efforts. With a partner, he taped the first show earlier this month.
The first episode provided basic information, Ironmaker said. It was meant to announce the new programs and explain what they do. It airs three times a week, and new episodes will appear monthly.
New Day will also pay $150 to the person who submits a winning name for the TV show. A $75 prize will go to the runner-up. Submissions may be made by phone through Jan. 3 at 406-294-2330.
And because future episodes can't all contain the same information, Ironmaker said that he's working on some new formats.
“We’ll be bringing on guests and things for the show," he said. "It’s a whole new concept. We’re just seeing how it will go, show to show.”