Maybe it was the 88-cent special for a basket of strawberries.
Maybe it was the draw of a new independent grocery store in Billings.
Whatever the attraction, the “friends and family” soft opening of Lucky’s Market at West Park Promenade Monday was a success, according to chief executive, owner and founder Bo Sharon.
“The sales were higher than a store that was one-third larger, so I think we broke a record,” he said.
Tuesday saw a steady flow of customers who spotted the opening mostly on Facebook. Lucky’s official opening is Wednesday morning, an event featuring a bacon-cutting ceremony instead of a ribbon-cutting.
In 2003, Sharon and his wife, Trish, both chefs, launched the first Lucky’s in their hometown of Boulder, Colo. Billings is their fifth store and the first in Montana, with more stores opening soon in St. Louis, Mo., and Louisville, Ky.
The meat is raised hormone-free, Sharon said, and then cured and smoked locally, a process that takes about 14 days.
Lucky’s concept is to sell more affordable organic and natural foods, plus local products, Sharon said.
“Hopefully, we take the price equation out, so people can eat better,” he said.