Every day, we use this space to tell our community's story.
Today, I want to use this space to tell the community our story.
We don't usually talk a lot about the newspaper business, because journalists are taught that the newspaper is not the story; we cover stories.
You've probably heard a lot about our business — from others outside our industry. Now, let me tell you about what we do.
We have the best audience we've ever had — and it continues to grow every month.
Here's just one demonstration of that: Last month, we had more than 12 million page views on billingsgazette.com. That's our audience, and we thank you for being such a large part of why The Billings Gazette continues to reach more people than ever and far more than any other media in the region.
That's even more of a reason why we have a responsibility to make sure you can connect to our news, photos, videos and content on different platforms — from print to desktop to mobile to tablet.
Today, we're kicking off "Connect Me Local," an effort that will make it easier for you to be connected to news and content through your subscription. We want to make sure the value of your Gazette gives you access, around the clock, to news, sports and more.
Covering local news and sports is our franchise, and we're able to do that even more thoroughly online and through social media. Because of our website, applications like Twitter and our ability to give you many updates throughout the day on the same story, the way we present our news continues to change. We don't just deliver news once a day to your doorstep, we deliver it with dozens of updates on our website, robust advertising and social media throughout the day.
But our world isn't the only reality to change. So has yours. No longer are phones just phones.
Your world has changed and part of our mission is to deliver news to you in a way that matches your needs. We want to make sure you connect to us when you want, on the devices you want, any time of day.
To start, log onto billingsgazette.com, and click the "activate your digital subscription." Enter a few quick items, and you'll have unlimited access. It's just that simple.
If you aren't a subscriber, there's never been an easier time to get The Gazette in print and online.
This initiative is really about you.
It's about maximizing the value of your Gazette subscription. We realize you have a choice of where to get your news and how to spend your money, and we appreciate your support, which helps field the largest newsgathering team in the state. In order to make sure you are connected and get the full value of our wide range of products, we want you to activate your online account in addition to your print subscription. This means that whether you are on your phone, at your computer or at the breakfast table, you are connected to up-to-the-second news.
The most important reason why we want you to connect is because of our exclusive local content, which is simply not available anywhere else. We have a terrific staff of reporters who cover the widest variety of topics and largest audience area in the region. From sports to religion to health to breaking news, our team doesn't just bring you the news of the day — it delivers it to you as it happens, including text alerts for traffic, weather and emerging stories.
Local coverage is our franchise, and we're proud to be the region's leading source. We not only love this community, but we have an obligation to deliver local stories, photos, videos and, yes, even Tweets, to you.
It's an exciting time to launch this project because it means that we can continue to be your news source, wherever, whenever you want.
That's our business — and the news is good.