Submit a Letter to the Editor

The Billings Gazette welcomes readers' comments.

Take ice bucket challenge for charity of choice

2014-08-27T00:00:00Z 2014-08-27T12:36:04Z Take ice bucket challenge for charity of choice The Billings Gazette
August 27, 2014 12:00 am

Hundreds, maybe even thousands, of Montanans are participating in the "Ice Bucket Challenge," a benefit for the ALS Association (ALSA). The Challenge is a grassroots fundraising effort fueled by social media, where people subject themselves to being drenched by a bucket of ice water. Participants make a charitable contribution of their choice to the ALSA and then challenge others to do the same. Those who skip the drenching are encouraged to donate $100 within 24 hours of being challenged.

The Challenge has increased awareness about ALS and the donation numbers are staggering. In a single day, $8.6 million was contributed. Total contributions are reported at nearly $42 million and are almost growing faster than can be calculated.

The Challenge is an opportunity for Montanans. I participated at the urging of my daughter and then saw a friend's Facebook post, urging participants to match their gift to the ALSA by making a similar donation to a local charity. I donated to two of my favorite local charities.

While some have criticized the Challenge, I prefer to look at it as an opportunity to give locally. Montana is home to more than 6,100 charitable organizations. Imagine if we could harness just a little of this charitable excitement to help the communities that have given us so much.

Take the Challenge and be part of something bigger than yourself. Then, choose a local charity, make a charitable contribution and start something big in Big Sky Country.

Mary K. Rutherford

CEO, Montana Community Foundation

Helena

Copyright 2014 The Billings Gazette. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Follow The Billings Gazette

Popular Stories

Get weekly ads via e-mail

Featured Businesses