The Montana Beef Council has teamed up with Wendy’s to promote North American beef this month. The campaign will feature the Wendy’s ciabatta bacon cheeseburger.
The ciabatta bacon cheeseburger, available for a limited time, features “fresh, never frozen” ground beef from cattle raised in Canada,
the United States, or Mexico.”
“A lot of this (promotion) is timed with when Wendy’s would have a new burger coming out,” said Chaley Harney, Montana Beef Council executive director. “February would be a month for lovers, and beef lovers. We’re playing it up a lot.
“Wendy’s serves North American beef that is born and raised in North America and processed in North Ameica. I believe Wendy’s gets theirs from a plant down in Texas,” Greg McDonald, owner of Wendy’s of Montana, said the $10,000 ad campaign will include
billboards, TV and radio spots featuring Wendy’s products, as well as online ads on billingsgazette.com.
McDonald said Wendy’s of Montana used 1.9 million pounds of North American hamburger last year.
Wendy’s will pay for half the advertising costs of this month’s promotion. Ranchers will pay the remaining $5,000, collected through the $1-per-head beef check-off fee.
The ad campaign includes special click-and-print discount offers on the Billings Gazette website and Facebook, as well as the website of Northern Broadcasting.
McDonald said there will a surprise meal deal offered by Wendy’s in the middle of February at Wendy’s restaurants in Billings.