A new anti-trafficking public awareness campaign began airing on Montana television stations Monday.

The minute-long ad, “Demand an End,” is the result of a partnership among Attorney General Tim Fox’s office, Montana Broadcasters Association and Street Grace, a Georgia-based nonprofit aimed at ending domestic minor sex trafficking.

The ad depicts men in various styles of dress — from business suits to street clothes — doing daily errands and business, but at times appearing in animal masks. Near the end of the video, a message appears: “Domestic minor sex trafficking customers are being unmasked.”

In addition to Montana, other attorneys general offices participating in the “Demand an End” campaign include those in Alabama, Arizona, Georgia, Indiana, Kansas, Maryland, Nebraska, New Mexico, and South Carolina.

The number of juvenile human trafficking victims rescued in Montana between 2015 and 2016 increased by 400 percent, according to the Division of Criminal Investigation.

“The demand for child sex trafficking is ever-present across our country, including during the holiday season. Montana is no different,” Fox said in a news release. “While our ongoing outreach efforts regarding human trafficking have resulted in greater public awareness, this time we want to direct our message toward the purchasers of sexually exploited children and demand an end to their victimization of our young people.”

More information on human trafficking, including how to request an awareness presentation, is available on the attorney general’s website.

To report suspected human trafficking cases or to request help, call local law enforcement or 1-888-3737-888 or text BeFree (233733).

The ad can be viewed on YouTube.

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Justice Reporter

Justice reporter for the Billings Gazette.