JACKSON — As Jackson approaches winter, occupancy projections have surprisingly fallen behind last year’s. The Travel and Tourism Board, however, believes its recently released “Stay Wild” campaign will bring totals in line with, if not in excess of, last year’s numbers.
Occupancy for October and November was up 3 percent over last year, but as of Oct. 15, occupancy for December is down roughly 3 percent, and the next six months are down nearly 5 percent as compared to last year.
According to Kate Sollitt, executive director of the Travel and Tourism Board, its “Stay Wild” campaign has seen positive results since being put into the market Oct. 20. In less than two weeks, its page views have increased by 25 percent, corresponding with a sharp increase in seats purchased on flights into the Jackson Hole Airport.
“December is a little bit off, with 15 percent fewer seats sold,” she said, “but since we’ve launched the ‘Stay Wild’ campaign, we’ve already seen that drop to 13 percent with 94 flight bookings in October, compared to just 13 during the same time last year. I think we’ll be okay this winter and eventually keep pace with last year.”