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Tourism Wyo

A tourist’s rented RV drives through Grand Teton National Park.

Brennan Linsley, AP

CHEYENNE, Wyo. — More than eight million visitors come to Wyoming every year to experience the state's cowboy culture or outdoor recreation.

Those visitors spend more than $3.2 billion while vacationing in Wyoming, generating $170 million in local and state tax revenues.

To help attract those visitors, the Wyoming Office of Tourism is launching its third year of the "That's WY" travel campaign.

The Wyoming Tribune Eagle reports that the bureau will focus on larger urban markets such as Chicago, Denver, Portland and Salt Lake City through a medley of mixed-media advertising. It's also working in conjunction with the nationwide marketing company.

The $5.2 million campaign investment will showcase stories of Wyoming, including the Continental Divide, and Mormon and Oregon trails.