JACKSON, Wyo. — A company that publishes a Mandarin-language visitors guide to Yellowstone and Grand Teton national parks is offering tips to Jackson businesses for marketing to Chinese tourists.
Old Hand Holdings planned two sessions on Tuesday.
Jackson already has the East Meets West Chinese Information Center, which provides language and cultural help to businesses and offers tours and Chinese-language guides to tourists.
Bruce Simon, a real estate broker, opened the center in May.
Old Hand Holdings' efforts are separate from the East Meets West center.
Brian Riley, co-founder of Old Hand Holdings, says the marketing sessions are designed to help businesses capture Chinese tourism spending by making Chinese visitors feel comfortable.