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NEW YORK — It wasn’t long ago that corporate America couldn’t stop fawning over dot-commers. They didn’t need resumes or interviewing skills. Recruiters chased anyone with the least bit of Internet experience.

But now that the fairy-tale job market has collapsed, many of these startup refugees are learning what it takes to find work the Old Economy way. They are studying up on business etiquette, what to wear on an interview and how to describe their skills.

“Many of them don’t have a clue how business really operates,” said Mary Ann Salas, president of Super Systems Inc., a placement firm based in Atlanta and West Hartford, Conn. “They are in shock when they hear that they even need a resume.”Attracting entrepreneursThe prospect of so many people baffled by their job searches has attracted some entrepreneurs. The Layoff Lounge, for instance, began in February throwing recruiting and networking parties in Los Angeles. It now has events in 12 U.S. cities, among them New York, Boston, Dallas and San Francisco.

Robert Hill, 38, of Long Beach, Calif., attended a recent Layoff Lounge event in Pasadena, Calif., after realizing that gone are the days of when he could post a resume online, and hear from potential employers within minutes.

“The job market has done a 180-degree flip from a year ago,” he said.

The casual Web culture further complicates the job hunt for former dot-commers, recruiters say.

Instead of suits and ties, many have shown up for interviews in T-shirts and wrinkled slacks. They often don’t bring resumes or references, and frown at the idea of regular schedules that oblige them to be at the office around the same time every day. They have bold salary requirements and want to be hired high up the corporate ladder.

Deborah Pleva, 30, formerly of the defunct sportswear e-retailer Lucy.com, showed up at a recent interview in a casual top and skirt with open-toes shoes. As she left, she noticed another job candidate in the waiting room dressed in a suit.

Though she doesn’t blame her casual attire for failing to land the job, the experience has inspired her to dress more conservatively — nice slacks and a sweater — for future interviews.

“It made me think that maybe my presentation was a little too laid-back, which was an impression I didn’t want to give off,” said the Portland, Ore., resident.

This spring, HotJobs.com received so many questions about basic job-hunting advice from visitors to its career-oriented Web site that it started a job-tip-of-the-day service via e-mail in early June. Don’t wear white socks to interviews. Do make good-quality copies of your resume.

At the Los Angeles-based placement firm Korn/Ferry International, recruiting executives increasingly work with jobseekers on what they should expect, a result of many candidates coming in with inflated expectations of job title and salary.

“We have a lot of young CEOs from these (dot-com) companies that could not be an assistant vice president in the real world because there are different skills and different rules,” said Charles Wardell, managing director of Korn/Ferry’s northeast region.

Salas reminds clients to research the companies prior to interviews, to prepare concise, well-organized resumes, and to dress appropriately. But she doesn’t always get her message across — one client recently showed up for an interview at a manufacturing firm in torn-up jeans and flip-flops.

“The manager he was interviewing with said that his dress was disrespectful, and it signaled to him that this person might be hard to work with,” Salas said.

Andrea Kay, a Cincinnati-based author and columnist on career issues, coaches people on how to use their dot-com experience at their advantage. She encourages them to cast their time at a Web company in a positive light even if the company later went bust.

“Working at dot-com isn’t a stigma, except the fact that your company, like others, failed,” Kay said. “That does not mean that you are a failure.”

That’s the message Wendy McCulley, a veteran of three dot-coms, including the failed Hardware.com, is trying to convey.

While gaining valuable marketing and advertising experience at her Web jobs, she says she has few concrete results to document on her resume. So she has spent the last few months trying to develop solid examples of what she learned at her previous jobs.

“Everything at the dot-coms was changing all of the time,” said McCulley, who lives in Los Angeles. “We would do one media plan, and then it would change in a week, and change again and again … but that doesn’t mean I didn’t work hard or learn a lot from the experience.”

The Layoff Lounge events, with a cover charge of $10, are geared for people in the technology industries. The parties bring together as many as 300 jobseekers, recruiters and company representatives.

At the Pasadena gathering, Hill lined up one interview, which didn’t turn into a job. More importantly, however, was the connection he made with another attendee who had similar technology experience. Already this new friend has suggested Hill look into employment in the area of streaming media, something he previously knew little about.

“It is a different world out there when it comes to getting a job,” Hill said. “No one is coming to find you.”

Copyright 2001 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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