PROVIDENCE, R.I. - Retailers will angle for attention online Monday, trying to grab sales from people who may not have be impressed with the prices they find in stores during the long holiday weekend.
Surfing the Web for bargains on the Monday after Thanksgiving has become almost as traditional as the bleary-eyed trudge many Americans force upon themselves last Friday - Black Friday - itself one of the heaviest shopping days of the year.
A survey commissioned by Shop.org, a division of the National Retail Federation, found that 55.8 percent of people with Internet access at work - amounting to nearly 73 million Americans - will shop from their place of employment Monday. In 2005, slightly less than 45 percent of workers did so.
Retailers, whether operating exclusively online or those who also operate bricks-and-mortar stores, understand Americans are more price conscious than ever.
"With consumers looking to save money due to the economy, the savings factor is playing a key role in keeping online shopping growing," said Scott Silverman, executive director of Shop.org, a unit of the National Retail Federation.
"Online retailers are resilient when it comes to the economy, but they're not immune," said Silverman. He attributed the slower growth partly to the maturation of the online market. "It's challenging to keep up those really high growth rates."