After 100 years serving the families and businesses of North Dakota and Montana with a full range of banking, trust, investment and insurance services, Beartooth Bank, a division of American Bank Center, is changing its name to Bravera Bank. The new name, along with a new logo, tagline and visual identity, will launch this fall. The change in brand does not reflect a change in ownership, as Bravera Bank is still employee- and director-owned.
In recent years, American Bank Center has expanded its network of branches across North Dakota and Montana. Its growth represents a continued investment in the region’s strong future, competitively positioning the bank to serve customers with more resources, a greater geographic reach and a broader promise to new people moving into the area. The new name unifies the current network and creates a consistent banking experience all under one brand: Bravera Bank.
The word Bravera combines “Bravery” and “Truth” for a new name with strong ties to the pioneer spirit and honest values that define the northern plains. The new name will be accompanied by a new logo, look and feel that will touch every part of the bank’s experience, from signage in the branches and the bank’s website to brand communications and advertising.
To learn more about Bravera Bank, visit Bravera.com.