First Interstate Bank’s marketing team recently received runner-up honors in the American Bankers Association’s national Video Marketing Awards.
The team consists of Sara Becker, marketing manager; Brittany Cremer, advertising/PR manager; Blake Eden, digital marketing specialist; and Aidan Dowling, marketing specialist.
Each year, the ABA celebrates excellence in advertising by compiling the nation’s best advertising content related to the financial services industry. First Interstate’s “We Are First Interstate Bank” brand video, part of the marketing department’s award-winning “Every Interaction Counts” campaign, earned runner-up honors among all bank competitors in the over $5 billion asset category.
The video also celebrates First Interstate’s commitment to community and commemorates its rich heritage, distinguishing the First Interstate experience as one built on home-town values and anchored in trust. First Interstate Bank is celebrating its 50th anniversary this year. To commemorate the occasion, the organization held a companywide Day of Volunteering on Oct. 8.