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A. Sergio Santos has joined Mercedes-Benz of Billings as general manager with responsibility for total dealership operations. With more than 30 years of hands-on experience, his initial focus will be to ensure all dealership departments meet or exceed the customer service standards required by Mercedes-Benz. He will also be developing a high-performance pre-owned inventory centered around the Mercedes-Benz Certified Pre-Owned guidelines. This catalog will feature luxury makes and models not usually found in the Billings region.

He began his automotive career in 1980 in Philadelphia and became a top industry producer. After years of achieving multiple manufacturers certifications and trainings, he moved into sales management. He has also worked as a senior account executive with an exclusive automotive advertising agency where he acquired further skills in marketing, advertising and demographic research.

Santos graduated from the National Automotive Dealers Association Academy in Virginia in 2004. He has won numerous awards and accolades, including three President’s Awards, Top 100 Ford Dealers, Top South East Toyota dealership honors, and several No. 1 volume dealerships nationally and regionally.

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