It’s official, Billings is Montana’s Trailhead.
The moniker is the key tagline on the new brand adopted by the Brand Billings Committee and the culmination of more than a year's worth of consideration and debate. The brand was introduced today at noon to about 200 community leaders in the MetraPark Rimrock Auto Arena.
In a forward-leaning script with a modern subtext, the logo is aimed at evoking a sense of beginning, adventure, exploration and health.
The Brand Billings committee is made up of representatives from The Billings Chamber/CVB, the city of Billings, Downtown Billings, Yellowstone County, MetraPark, The Big Sky Economic Development Authority, Rimrock Mall, the Billings Gazette and Advertising Design. However, more than 1,000 local professionals, business owners and residents participated in the process through workshops and online surveys.
The brand and companion designs were created by Eric Finstad and Andy Yates of Advertising Design, which donated almost $25,000 in services.
The committee spent about $8,000 in related costs, which came from donations from its members and sponsors.
Although the brand will be widely implemented, it was not created to replace Billings' Magic City nickname or to be used in place of any brand identity currently in use by the city or other businesses or organizations, said Alex Tyson, marketing and communications director for the Billings Chamber of Commerce.