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Jim Duncan, a member of Leadership Montana's 2011 class
Jim Duncan, a member of Leadership Montana's 2011 class and president of the Billings Clinic Foundation, watches a public service announcement at Montana State University Billings' downtown campus Thursday. The PSA is part of a campaign promoting "what's right with Montana."

Celebrate Montana. Think about your legacy and the difference you can make.

That’s what members of a statewide leadership development program are asking of Montana residents with a series of new public service announcements unveiled Thursday afternoon.

The campaign, called “What’s right with Montana” is a project of Leadership Montana, a statewide group designed to foster leadership and business and policy education.

“We want people to appreciate what we have here,” said Jim Duncan, a member of Leadership Montana’s 2011 class and president of the Billings Clinic Foundation. “There’s a lot to be thankful for here and we want people to think, ‘What are we doing to help our state continue to be great?’”

At Montana State University Billings’ downtown campus, a group of nine Leadership Montana members debuted three PSAs they’ve been working on since September of 2010.

Each 30-second video focuses on a different aspect of what makes Montana great — the land, the water and the communities. They all feature scenic high-definition footage, voice-overs from Montana rodeo clown Flint Rasmussen and music from Montana composer George Winston.

“We have to have a call to action in there,” said group member Brandon Bang, of Big Sky. “I think all of us in this room love this state and celebrate it all the time.”

Duncan said the videos aren’t designed as a tourism tool. Rather, they’re meant to inspire people who already live in Montana.

“This is for all of us,” he said. “We’re here, we’re engaged. Take a moment to celebrate what’s right with Montana.”

The videos were produced with $10,000 provided by Montana businesses, residents and groups.

Montana PBS assisted with the production.

Funding was provided by Tom Scott, the Homer and Mildred Scott Foundation, D.A. Davidson Companies, Yellowstone Boys and Girls Ranch, Billings Clinic, Morrison Maierle, Washington Companies, NorthWestern Energy and Payne Financial Group.

The PSAs will begin airing soon on television stations across Montana.

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Contact Zach Benoit at or 657-1357.