CHEYENNE — Cheyenne Frontier Days is featured in the latest issue of the AAA travel magazine.
The magazine, Via, contains a three-page spread and names Cheyenne the "best rodeo town" in the country.
Magazine employees visited last year's Frontier Days to interview travelers and participants.
"Many people will read that article and be enthralled by what it has to say, and if they can't come by Frontier Days, they may come by next time they are in the area," said Darren Rudloff of the Cheyenne Visitors and Conventions Bureau.
Rudloff said the article did a good job of capturing the spirit of the event and equaled about $20,000 to $30,000 worth of free advertising.