In an effort to a further capture its run of recent success, Montana State on Wednesday introduced changes to its athletic logos.

MSU athletic director Peter Fields, along with head football coach Rob Ash and university president Waded Cruzado, announced the new brand during a media and fan event on the Stadium Club level at Bobcat Stadium in Bozeman.

In addition to the new logo, altered word marks and a modernized “M” also stand as part of the re-branding effort. Under Armour was also announced as MSU’s new partner for all new uniforms and merchandise apparel.

“We’re really excited about it,” Fields said. “Our student athletes that have seen the (logo) are excited, and everybody I’ve shown it to really likes it.

“We were looking for movement, and to make it instead of a corporate-type of 3D mark to have something that looks like it’s moving and attacking.”

The traditional Bobcat head logo wasn’t changed as much as it was tweaked. It was modernized to reflect an “attacking style,” which meant alterations to its ears and eyes, and included white coloring around its mouth and nose.

Fields said the logo was designed by Torch Creative of Dallas, Texas.

The standalone “M” common to MSU’s brand was also adjusted.

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The football team is expected to unveil a series of new uniform designs and combinations later this summer, with Under Armour serving as outfitter.

“We worked really hard as a university to ensure that our Bobcat logo is more than just a mark or a design. We want to ensure that our Bobcat is our brand," Ash said.

“When people think of the Montana State University Bobcats and when they see our brand, they think of quality, and success, and honesty, and service, and academic excellence and commitment to our community. And that’s not going to change. We have a new Bobcat (logo), but we still have the same brand, and we call it Bobcat Pride.”

Ash also said the new Bobcat head logo will be stitched on the 50-yard-line at Bobcat Stadium by the end of May.

Leading the way for MSU's recent athletic achievements is its football program.

The Bobcats are the winningest football team in the Big Sky Conference over the past three seasons, with a 21-3 record in the league. The program won shares of three consecutive conference championships in that time, and have qualified for the Football Championship Subdivision playoffs in three straight seasons.

In 2012, Montana State was awarded the Big Sky Conference Presidents Cup, given to the top school in the league in combined athletic and academic performance.

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