After spending six years scouting for football talent to help the Denver Broncos succeed in the NFL, Robert "Bobby" Beers has now taken on the task of directing Rocky Mountain College's athletic department.
It was announced on Wednesday afternoon that the 35-year-old Beers, a Butte native, has been hired as the new athletic director at the Frontier Conference school.
"It's a completely different avenue for me," Beers said from his Fortin Center office. "That intrigues me very much."
Beers said he was attracted to his new position by the stability of Rocky's athletic program "and the fact that it stands for more than just winning."
"We're pleased that, after an extensive search, we found someone who is a good fit for our program," said Brad Nason, Rocky's vice president/dean for student life. "We look forward to (Bobby) beginning his work here by the end of January."
Beers, who resigned from the Broncos earlier this week, will be replacing Terry Corey, who stepped down in late October to take a job as a sales representative for South Dakota-based Daktronics Corp. Corey had been at the NAIA school since 1999.
"I'm just excited about the opportunity," Beers said of joining Rocky. "I've got people that are willing to help me grow into the position a little bit. I'm not coming in swinging a big stick, but I still want to make sure I set up the program so that I can hold people accountable and the kids know that there's leadership."
Besides his work with the Broncos, Beers tackled a variety of jobs for the Arena Football League's Colorado Crush during its inaugural season in 2003. He also won a pair of World Bowl championships as an assistant coach with NFL Europe's Berlin Thunder in 2001 and 2002.
"The beauty of this job (at Rocky) is you've got a mature coaching staff, you've got a bunch of folks here that believe in what they're doing," Beers said. "They love the school. You don't find that at a lot of small schools. You get so much transition."
He said his scouting duties with the Broncos and other football positions will also help him at Rocky as far as his attention to detail and people skills.
"I am going to try and be as active as they'll let me be," said Beers "I need to get my feet wet in game-day management. I need to see how things have been run in the past. I need to look at the budgets here.
"I also need to see how much money needs to be raised - not just for us to get by, but for those things you need to improve on."
Beers grew up on a working cattle ranch in Wise River, Mont., and was an all-conference wide receiver at Missoula Hellgate. He went to play at Western Montana College (now Montana Western) and received all-conference and All-America recognition as a receiver for the Bulldogs.
He graduated from Western in 1996 with a degree in education. Beers was inducted into Western's Athletic Hall of Fame in 2005.
Beers and his wife, Cindy, have lived in Billings for six years. They have two daughters, Megan, 4, and Emily, 1.
"I can't tell you how important that is," Beers said of working closer to home. "That's pretty important."
Beers' father, Bob, has been a college scout for the Houston Texans for the past two seasons, after spending four years with the Detroit Lions. An All-America linebacker for the Montana Grizzlies, the senior Beers is also a former head coach at Western Montana College and ex-assistant at Montana Tech.
Bobby Beers joined the Broncos' scouting department during the 2003 season.
His father was the head coach of the Colorado Crush during the team's first AFL season in the spring of 2003, and Beers was heavily involved in all areas of the Crush's personnel and coaching activities.
His responsibilities ranged from coordinating the offense to the hiring of team staff.
From 2000-02, Beers coached both wide receivers and quarterbacks for NFL Europe's Berlin Thunder. He was part of two World Bowl title teams.
Beers began his coaching career at Columbia Falls High School as offensive coordinator and working with the defensive secondary. He was a graduate assistant coach at San Jose University in 1997, helping with the team's defensive backs.
He then coached the secondary at Montana State University from 1998-99.
"I can't tell you what my overall vision is, other than upward and onward," Beers said of being at Rocky. "I am going to carry that torch Terry kind of left sitting here and carve out my little niche."